Gaming, Marketing, Life
NYT: More suspicious voter forms found in Florida
(Photo: Damian Dovarganes / AP)
MIAMI — The number of Florida counties reporting suspicious voter registration forms connected to Strategic Allied Consulting, the firm hired by the state Republican Party to sign up new voters, has grown to 10, officials said, as local election supervisors continue to search their forms for questionable signatures, addresses or other identifiers.
(via nbcnews)
I started volunteering at the Animal Welfare League of Montgomery County, which is a non-profit that runs a no-kill cat shelter.
The cat featured above has been with AWLMC the longest; he’s absolutely adorable though. I got to meet him a week ago at one of the adoption events at PetSmart, and he was the sweetest little thing. He even handled himself admirably in the face of the crowds and the dogs that walked past.
Here’s his petfinder.com profile—if you or anybody you know has space in your home for a cat, please consider Mackenzie :)
(Reblogs are appreciated!)
“Do you know any gay people?” Sir Ian McKellen asks the class. Silence. Heads shake. “Well, you do now. I’m gay.” It’s my turn to speak up. “You know two now. I used to go to this school — and I’m gay,” I offer. “You know three now,” a sixth-former chips in. The other pupils don’t look too surprised, and he seems admirably comfortable in his sexuality. Silence. Then: “Erm. Well. You know four now.” Heads shoot around to see a uniformed boy, leaning close to Sir Ian. Mouths fall slightly open — including mine — but nobody speaks. Then Sir Ian says, in that mellifluous voice of his, “Well. How about that? It turns out we all know quite a few more gay people than we thought we did.”
(via feuervogel)
Today, I gave a speech on social media — and how to do it without having it take over your life. It was fun. I got to make a lot of jokes and stuff. (I like jokes.) Beforehand, I made a handy-dandy handout. Like handouts? Of course you do. Hope you enjoy. — Ernie @ SFB
(via tumblsandtweets)
According to The Huffington Post, this ad campaign (“Mitt Romney: Out of Touch and Harmful for Women’s Health”) has helped sway women voters in swing states.
The ad campaign, launched on May 31, targeted Romney’s record on two key issues: abortion and contraception rights, and equal pay for women. The survey also asked about women’s view of Romney on those specific issues. Before the ads ran, 48 percent of the women surveyed in West Palm Beach said Romney was out of step with their opinions on abortion, and 32 percent said he was out of step on protecting equal pay. After the ads ran, those numbers rose to 58 and 40 percent, respectively. The numbers were similar in Des Moines.
Here’s to hoping it does make a difference. Political campaigns are an interesting advertising field to look at, since the product being sold is much more than just a good or service.
Well here’s some pretty huge news. The Court Of Justice of the European Union has just ruled that people should be able to resell downloaded games. In an environment where publishers are trying to destroy basic consumer rights like the ability to resell physical products you’ve paid for, this could be one heck of a turnaround for customers. And that’s no matter what it might say in the EULAs. This could have absolutely enormous implications on how services like Steam, Origin, GamersGate and the like work, and finally restore some rights back to the gamer.
As the article points out, this is a huge blow to digital publishers. It certainly will cut into their profits — one of the advantages was that it was impossible to resell.
At this point, the platforms themselves need to be redesigned in order to allow resale.
It also begs the question — if it’s possible to buy a used, cheaper digital copy, what’s the incentive to buying new? Digital copies don’t get worse over time, and they don’t have added paraphernalia that might not get included in a used copy.
For game publishers, this is definitely bad news. But for me, as a gamer? I just hope this ruling gets transferred to North America.
NAB - The Honesty Experiments
We’ve seen so many Australians demonstrating their honesty, we’d thought we’d say thanks in the biggest way possible.
Watch what happened, and the lengths that we went to, to recognise and reward Australians for seemingly small acts of honesty.
Our favorite aspect of this piece is that NAB truly makes the consumer the heroes, a feat this is extremely difficult, especially in experiential marketing.
This reminds me of the “Wallet of Happiness” Coca-Cola did in Peru. Make people feel good about doing a good deed, and send out a positive message in their advertising at the same time.
What’s the worst thing that could happen to Kraft?
A denouncement from a special-interest group like One Million Moms, which recommended boycotting JC Penney for its “sinful nature” (the company, undeterred and still solvent as of press time, retained DeGeneres as a spokeswoman).
What’s the best thing?
An army of people sends your product around the Internet, and your century-old brand suddenly seems cutting-edge.
“Companies are looking at the reputation leaders of today, the Googles of the world,” Witeck says. “Google’s already changing their iconography constantly. They keep it relevant but update it to connect to different audiences. That intersection of fun and loyalty is important to get to.”
The post on Oreo’s Facebook page encouraged a high-volume debate rife with misspellings, indignation and hysterical punctuation.
It all boils down to creating a viral message, I suppose. I probably hadn’t thought about Oreos in a long time, and suddenly I find people tweeting and blogging about it. The same with JCPenney: until the One Million Moms vs. Ellen Degeneres thing happened, I only vaguely thought of JCP as one of those mall corner stores.
At least this viral message is a good one. I realize that companies will always try to capitalize on human emotions, but let’s make them ones that bring a positive message with them.
THERE IT IS. here’s why you have to work, as a digital/social media marketer, to cut through the clutter. screw edgerank, just look at the VOLUME.
You know the saying, “A picture is worth a thousand words.” And in the past year, images have truly become the center of our digital social lives. The Internet, and more specifically social networks, has become increasingly more visual in their content. Not only are existing platforms like…
Really great infographic with this - click through to the original post to see it.
The Avengers, Commercials, and the Gendering of Children’s Toys
Inspired by a Target commercial for new promo toys for The Avengers, guest blogger Nicole Wander talks about gendered marketing of toys. Read her fantastic post on our site!
